This health tech startup was growing fast, but their support model didn't scale. They relied on human coaches to help users—but coaches weren't available 24/7, turnover was high, and every time someone left, users lost the relationship they'd built. The founders were stuck: hire more people they couldn't afford, or watch service quality drop.

The startup needed to serve more users without proportionally increasing staff costs. Human coaches couldn't work nights or weekends, response times were getting longer, and quality varied depending on who you got. They needed a way to maintain personal, consistent support as they scaled.

We built an AI companion that handles the first line of support around the clock. Using Llama 3.2's multimodal capabilities, it provides guidance, exercises, and personalized responses any time of day. Human coaches now focus on complex cases while AI handles routine support—letting the team scale 10x without 10x the payroll.