Pharma Marketing That Stays Compliant
Pharmaceutical marketing faces a unique challenge: personalize physician outreach while navigating strict regulatory requirements. We helped build the system that does both.
The Situation
Pharmaceutical sales reps need to know which doctors to call, what to say, and when to say it. But unlike consumer marketing, every interaction is regulated. You can't just A/B test messaging—there are compliance reviews, approval workflows, and audit trails to maintain.
The Challenge
The company had data from 200+ sources but no unified way to use it. Sales reps were making decisions based on incomplete information, while compliance teams were drowning in manual review processes. They needed AI that could recommend the next best action while staying within regulatory guardrails.
What We Built
We contributed to a decisioning engine that integrates data from across the organization, applies business rules and compliance requirements automatically, and surfaces next-best-action recommendations for field teams. The system doesn't just suggest what to do—it explains why it's compliant.
The Results
Improved physician engagement rates
Automated compliance checks at scale
200+ data sources unified
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